Who I’ve worked with.

At Hong Kong’s community-driven school for early years and primary education, I lead marketing that grows enrollment and fosters deep engagement—bringing the school’s values to life through strategic SEO campaigns, compelling storytelling, and authentic, memorable content.

At Vancouver’s top English language and business school, I helped shape the brand story through marketing content that drove engagement and enrollment. I also led the digital revamp—from a full website overhaul to a smarter, more streamlined online placement test.

At a leading multichannel B2B sourcing platform, I brought big ideas to life—driving user and advertiser campaigns across digital, print, and events. I also led product enhancements that sharpened the platform’s competitive edge and improved the online buyer experience.

In the jewellery industry’s leading B2B trade media, I led marketing strategy across print, digital, and live events. I also managed the JNA/JWA Awards marketing—from storytelling and social to press events that put the spotlight on industry leaders.

I create SEO-savvy content and video scripts for luxury and lifestyle brands in Hong Kong and Switzerland. My work helps elevate their online presence, speak to refined audiences, and bring their brand voice to life—clearly, confidently, and with style