The work behind the work.

TLC is Hong Kong’s leading employee engagement company. I shaped its marketing and communications, turning a broad range of benefits and experiences into communications people could understand and engage with.

At this community-driven Hong Kong school for early years and primary education, I strengthened its story through digital and offline marketing, helping it get found by the right families.

For Vancouver’s leading English language and business school, I shaped its brand and recruitment marketing, while leading a digital revamp that improved its website and online placement test.

Global Sources is a leading multichannel B2B sourcing platform. I delivered campaigns across digital, print, and events, while developing products and experiences that supported buyers and advertisers.

Informa Markets’ jewellery business is a leading B2B media and events platform. I led marketing that strengthened its brands and connected audiences through content, campaigns, and industry awards.

I work independently with luxury, lifestyle, and other brands in Hong Kong and beyond, creating content and marketing communications that strengthen their stories and digital presence.