I'm Gerwin (/“JER-win”/) — a marketer, storyteller, and hands-on problem solver with 18+ years of experience across Hong Kong and Vancouver.

I work across strategy, campaigns, content, digital, and communications — but what matters to me is the part that matters to you: turning goals into marketing people actually understand, notice, and act on.

I move comfortably between big‑picture thinking and detail‑level execution. That might mean shaping a campaign narrative, refining a headline, or questioning why a button is three pixels too low — whatever it takes to make the work land.

My standard is simple: marketing should create movement. It should make complex ideas clearer, give people a reason to care, and drive meaningful action. That’s what I aim to deliver.

Outside work, I'm usually exploring with my family, reading manga, or disappearing into historical-fiction or sci-fi. And yes, I can spend far too long deciding whether a sentence needs an em dash.