Global Sources is a leading multichannel B2B sourcing platform that facilitates global trade by connecting authentic buyers with verified suppliers and offering tailored sourcing solutions and trustworthy market information.
Over nearly two decades at Global Sources, I wore many hats—each one sharpening my skills in marketing, product development, and team leadership. From crafting copy and leading sales campaigns to spearheading digital transformation, I played a key role in evolving the company’s B2B media and sourcing platforms.
Here are some key highlights of my experience:
Assistant R&D Manager, Online Strategy and Product Development
FEBRUARY 2019 - NOVEMBER 2021
I led digital product innovations to help GlobalSources.com stay ahead in a competitive landscape. Reporting to the Head of Digital Strategy, I worked with cross-border teams in Hong Kong and Shenzhen to pilot new features like sample orders, flexible transactions, trade show livestreaming, and chatbot tools—delivering user-centric enhancements on time and on budget. My responsibilities included crafting detailed project briefs, selecting external developers to augment in-house capabilities, and validating proof of concept for market rollout.
Product Development Manager, Strategic Marketing
JUNE 2014 - JANUARY 2019
I partnered with senior leadership, orchestrating the successful launch of new sourcing platforms for mobile electronics, consumer electronics, and fashion accessories. I also drove major UI enhancements on GlobalSources.com that boosted user traffic and engagement, and led global promotion strategies for joint-venture industry shows including China International Optoelectronics Expo and Shenzhen International Machinery Manufacturing Industry Exhibition.
Group Marketing Manager, Electronics Business Unit
DECEMBER 2007 - AUGUST 2013
I oversaw a regional team, planning and executing sales marketing campaigns across print and digital channels. I launched platforms like DatasheetsChina.com and eeWeibo (China’s first social network for engineers), while leading initiatives like the Distributor Survey Awards that engaged over 200 industry leaders. I also managed the team Intranet ensuring sales teams had access to the latest marketing collaterals.
Senior Marketing Executive/Assistant Marketing Manager, Electronics Business Unit
MAY 2003 - DECEMBER 2007
I helped shape the brand narrative for Global Sources’ electronics titles. From positioning ESM-China to executing the Electronics Design Awards and delivering monthly campaign content, I laid the foundation for stronger advertiser value and industry recognition.
Senior Copy Editor
MAY 2003 - DECEMBER 2007
I produced over 200 technical articles a month for engineers and buyers across Asia—an experience that grounded me in clear communication and editorial excellence.