During my time at Global Sources, I embraced a variety of roles that not only deepened my understanding of the company’s operations, but enabled me to to make significant contributions across multiple departments. I was able to hone my marketing expertise, enhance my management abilities, and gain valuable knowledge in product research and development.

Here are some key highlights of my experience:

Assistant R&D Manager, Online Strategy and Product Development

FEBRUARY 2019 - NOVEMBER 2021

Reporting to the Head of Digital Strategy and Product Development, I led transformative initiatives that enhanced the Global Sources Online marketplace and bridge the gap with its key competitors. My responsibilities included crafting detailed project briefs, selecting external developers to augment in-house capabilities, and validating proof of concept for market rollout.

Leading a dedicated four-person team across Hong Kong and Shenzhen, I successfully set up, tested, and evaluated innovative product concepts. Together, we successfully delivered numerous website enhancements on time and within budget, including a sample order capability, small- and large-volume transactions, supplier data analytics, a third-party audit program, mobile app improvements, trade show livestreams, and chatbot functionality.

Product Development Manager, Strategic Marketing

JUNE 2014 - JANUARY 2019

In collaboration with the Executive Vice-President, I orchestrated the successful launch of new sourcing platforms for mobile electronics, consumer electronics, and fashion accessories. I also spearheaded UI enhancements on the Global Sources Online marketplace, resulting in a substantial increase in user traffic and engagement. Additionally, I directed global promotion strategies to attract attendees to the company’s joint-venture industry shows, including China International Optoelectronics Expo and Shenzhen International Machinery Manufacturing Industry Exhibition.

Group Marketing Manager, Electronics Business Unit

DECEMBER 2007 - AUGUST 2013

I led an 8-person team across Hong Kong, Manila and Shenzhen, overseeing the planning, execution, and evaluation of sales marketing programs for the Electronics Business Unit. I played a pivotal role in marketing the annual Distributor Survey Awards, which attracted over 200 industry leaders to honor China’s top electronic components distributors. My team was instrumental in helping launching several digital information platforms, including DatasheetsChina.com and eeWeibo, a social networking app for China’s engineers. I also ensured the sales teams had access to the latest marketing collaterals by effectively managing the maintenance of our Business Unit’s intranet platform.

Assistant Marketing Manager, Electronics Business Unit

JANUARY 2007 - DECEMBER 2007

I refined the positioning and core marketing proposition for ESM-China and Global Sources’ B2B electronics sourcing titles, highlighting their unique selling points to maximize advertiser benefits. I also oversaw community surveys, packaging the results to showcase the title’s superiority over competitors. I also played a crucial role in planning and executing the Global Sources Electronics Design Awards, attracting over 350 nominees from electronics suppliers across Asia.

Senior Marketing Executive, Electronics Business Unit

MAY 2003 - JANUARY 2007

I developed a range of sales marketing collaterals, including flyers, eDMs and newsletters to support the monthly sales program for Global Sources Electronic Components vertical. My efforts in managing the communication initiatives with advertisers and readers were vital during the magazine’s successful transition to a tabloid format, enhancing our brand’s visibility and value to our audience.