Marketing Officer (Part-Time)

MARCH - JUNE 2025

Making a great school easier to find — and easier to understand.

Discovery Mind had a strong community, a distinctive school culture, and plenty of stories worth telling. My role was to bring those strengths into its marketing — helping the right families discover the school, understand what made it different, and take the next step.

What I brought to Discovery Mind

• I made the school’s story clearer.
  I developed content around the people, experiences, and everyday moments that made Discovery Mind distinctive — giving prospective families a better sense of what life at the school was actually like.

• I helped the school get found.
  I developed SEO-focused content and campaigns to strengthen organic visibility and help families looking for early years and primary education discover Discovery Mind.

• I made the website work harder.
  I managed website updates and improvements to content, structure, and usability, making it easier for prospective families to find the information they needed.

• I brought school life into the marketing.
  From classroom discoveries and student performances to celebrations and everyday moments, I captured photos and video that gave the school’s digital presence a more authentic feel.

• I turned community stories into marketing.
  I worked with teachers, staff, and parents to uncover stories, testimonials, and experiences that could build trust with prospective families.

• I connected marketing to enrolment.

  Whether supporting an Open House, developing digital content, or improving the website, I kept the focus on the same thing: helping the right families move from interest to action.