Informa Markets Hong Kong operates the world’s largest jewellery fair and publishes the industry’s leading B2B media in print and online, that enable buyers and suppliers to connect, trade, and grow.
Marketing Manager, Jewellery Group
SEPTEMBER 2013 - MAY 2014
I took the helm under the direction of the Group Publisher, driving the strategic planning and execution of advertiser and community marketing initiatives across the Group’s extensive media portfolio. This spanned a diverse range of media platforms, including print magazines, website, directories, supplements, and online conferences.
Additionally, I spearheaded all marketing activities for the prestigious JNA/JWA Awards. I managed the production of eye-catching printed collaterals, executed timely website updates, crafted engaging social media content, and coordinated key media events that elevated the awards’ profile and engagement.