SEPTEMBER 2013 - MAY 2014

Turning industry expertise into marketing that people in the jewellery trade paid attention to.

Reporting to the Group Publisher, I led marketing across a portfolio of established B2B jewellery brands, connecting print, digital, events, and industry communities to strengthen audience and advertiser engagement.

What I brought to Informa Markets

• I connected the portfolio.
  I developed marketing across magazines, online directories, supplements, virtual conferences, and other touchpoints, keeping the brands consistent while giving each one a clear reason to engage its audience.

• I put the audience at the centre.
  Whether the goal was attracting readers, engaging advertisers, or building industry participation, I shaped campaigns around what mattered to the people on the other side.

• I turned flagship events into bigger stories.
  I led the marketing for the JNA/JWA Awards, from campaign materials and website content to social media and media events, helping build its profile as a major industry recognition programme.

• I brought strategy into the details.
  From campaign planning and messaging to printed materials, digital updates, and event coordination, I stayed close enough to the execution to make sure the strategy actually showed up in the work.