Informa Markets Hong Kong operates the world’s largest jewellery fair and publishes the industry’s leading B2B media in print and online, that enable buyers and suppliers to connect, trade, and grow.
Marketing Manager, Jewellery Group
SEPTEMBER 2013 - MAY 2014
Reporting directly to the Group Publisher, I led the strategic marketing charge for one of Asia’s most influential B2B media portfolios—guiding advertiser engagement, community outreach, and brand growth across a dynamic mix of platforms.
From glossy print magazines and online directories to niche supplements and virtual conferences, I crafted and executed campaigns that captured attention and delivered results. With a sharp eye for detail and a strong grasp of audience behavior, I ensured every touchpoint told a cohesive story and drove real business impact.
A standout part of my role was leading the full marketing scope for the prestigious JNA/JWA Awards—Asia’s premier recognition program for the jewellery industry. I managed everything from bold printed materials and timely website updates to engaging social media campaigns and seamless media event coordination, helping to elevate the awards’ profile and strengthen its position as an industry benchmark.