MARCH 2022 - MAY 2024

At one of Canada’s top English language schools, I partnered with the Executive Director to lead a creative marketing transformation—shaping brand identity, sharpening messaging, and driving engagement across every touchpoint.

Working closely with cross-functional teams, I helped elevate VGC’s digital presence with bold ideas and meticulous execution. From strategy to storytelling, I blended content, UX, and campaign thinking to build connections that convert.

Highlights of my work include:

• Crafted standout content—flyers, eDMs, social posts, landing pages, blogs, and presentations—all designed to boost awareness, generate leads, and speak directly to a diverse global audience.

• Led a full website redesign, creating a sleek, secure, and easy-to-update platform that aligned with the school’s visual identity and user needs.

• Revamped the online placement test, delivering a seamless experience for students, clearer tracking for agents, and a smarter backend system for staff follow-up.

• Launched a new continuing studies platform, giving alumni an easy way to maintain their English skills and stay connected long after graduation.

• Ran smart, targeted digital campaigns across social and email—with automation, segmentation, and nurturing journeys that supported the entire enrollment funnel.

• Owned the content calendar, keeping messaging consistent and campaigns aligned across channels.

• Planned and managed photo and video shoots, ensuring every asset matched our message and elevated the brand story.