Copywriter & Content Creator

MARCH 2022 - MAY 2024

Helping a great school tell a better story — and turn interest into action.

VGC had a strong reputation and an international audience. My role was to help translate that into a clearer, more compelling brand and digital experience — from the stories we told to the journeys prospective students took.

What I brought to VGC

• I sharpened the brand story.
  I worked closely with the Executive Director and cross-functional teams to refine messaging and create content that gave VGC a clearer, more consistent voice across its marketing.

• I made the digital experience better.
  I led a full website redesign, bringing together clearer content, improved UX, and a more manageable platform that better reflected the VGC brand.

• I turned a placement test into a better experience.
  I revamped the online placement test to create a smoother student journey, clearer agent tracking, and a more efficient process for staff follow-up.

• I built marketing around the enrollment journey.
  I developed targeted digital campaigns across email and social, using segmentation, automation, and nurturing to move prospective students from awareness towards enrollment.

• I gave the brand more ways to connect.
  From landing pages, eDMs, blogs, and social content to photo and video shoots, I created the materials that kept VGC visible and its story consistent across channels.