I turn good ideas into marketing people actually notice — and act on.
I'm Gerwin (/“JER-win”/) — a marketer, storyteller, and hands-on problem solver with 18+ years across Hong Kong and Vancouver.
I work from big-picture strategy to the details that make it happen — shaping ideas, finding the story, and turning them into marketing that connects with people.
Strategy
Turning business goals into clear marketing direction and ideas that move things forward.
Campaigns
Building campaigns that connect the idea, channels, and content — and get people to act.
Storytelling
Making products, services, and ideas clearer, sharper, and more compelling and engaging.
Digital
Making digital channels work harder across websites, email, SEO, and content.
Execution
Getting the work out the door — from campaign plans to headlines, landing pages, and deadlines.
This isn't just a collection of things I've made. It's marketing designed to solve a problem, tell a story, engage an audience, or get people to act.
Have a marketing challenge?
I'd love to hear about it.
Whether you're building something new, figuring out what's not working, or looking for a fresh perspective, let's talk.